Welcome to The MVPR Spectrum, an electronic newsletter published by Mt. Vernon PR & Communications. MVPR Spectrum features topics of interest to PR, marketing, and communications professionals in corporate and association management.
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In this issue:
1. Leveraging the “Web of Credibility” in your PR & Marketing Efforts
2. Who’s Blogging Now? A quick survey on blogging
3. The Language of Blogs
If you’re interested in more information about blogs, please visit the MVPR site to download our Blog white papers - http://www.mtvernonpr.com/resources_wp.asp
Best Regards,
Rosanne Desmone, Principal, Mt. Vernon PR & Communications
1. Blog Update: Leveraging the “Web of Credibility” in your PR & Marketing Efforts
In our last issue, we brought you Blogging 101: Blog Basics for Communications and Marketing Professionals and offered a free white paper on the topic. Once you've gotten past the basics of defining a goal and subject area for your blog, setting up the blog management software to publish it, and begun writing, you face a new set of challenges. We now have an update to that white paper that covers:
- How to build regular readership for your blog
- How to get influencers in your market space to pay attention to it, and
- How to leverage the blog to create PR opportunities - coverage in news stories, attention from industry leaders, and the like
According to blog-tracking site Technorati™ (http://www.technorati.com) , there were 20.1 million blogs being published by the end of 2005. These range from personal journals with fewer than a dozen readers to sites created by experts and celebrities in various areas to publish their views. Clearly, there’s a lot going on in the blogosphere – but how do you identify what matters and make your own blog relevant?
If you’ve spent much time reading blogs, you’ll probably have noticed one key feature of almost all of them: they make heavy use of links. These include links to mainstream media news articles, reference sites, and, of course, other blogs. It’s these links that give blogs credibility. The idea of blog credibility is simple: if many people link to a blog, it’s an indicator that the blog’s content is relevant and useful to those people.
In this paper, you’ll see that there are many kind of links between blogs, and from other media to blogs, that can give you an idea of which blogs are the most important. But how do you find this information? In response for a desire on the part of readers to know more about who’s discussing which topics and who’s reading what, blog search sites (like Technorati) have begun to appear.
The links that Technorati and other such sites track create a Web of Credibility. Links provide a measure not just of blog readership but of the value that bloggers and web publishers put on blogs. By understanding how blogs link together, you can identify the blogs you need to be tracking and focus on getting your blog on the radar of the most influential and credible bloggers – adding your own links into this web of credibility.
Download MVPR’s new white paper today – it’ll walk you through the steps you need to take to weave your blog into the Web of Credibility. You’ll find Blog Update: Leveraging the “Web of Credibility” in your PR & Marketing Efforts by clicking on this link: http://www.mtvernonpr.com/resources_wp.asp
2. Who’s Blogging Now? A quck survey…
MVPR and some of its partners are offering a quick survey on Zoomerang to learn who’s reading, hosting or planning to implement a blog. We will publish the results in a future issue of the Spectrum.
You can access the survey at:
http://www.zoomerang.com/survey.zgi?p=WEB224QPXRNHYP
3. The Language of Blogs
Learning the language of blogs is helpful to getting along in the blogosphere. Below are some links to blog glossaries that can make you conversant in no time:
CocoJams provides a selected list of common terms & their meanings that are used on various blogs.
http://www.cocojams.com/blog_glossary.htm
Wikipedia’s blog glossary also is helpful.
http://www.brewedfreshdaily.com/BlogGlossary.pdf
Samizdata describes its Blogging Glossary as “a resource for people who want to decode and demystify the jargon they may encounter whilst cruising through the blogosphere.”
http://www.samizdata.net/blog/glossary.html
Blog Strategy and Implementation
Mt.Vernon PR & Communications (MVPR) can assist you with all facets of planning and launching your blog strategy, from creating a blog (including setting goals and policies, writing, and publishing your blog) to blog advertising and editorial outreach to blog authors in your market.
Mt. Vernon PR & Communications (MVPR) provides a full range of public relations and marketing communications services to companies and associations on the move, in a hurry, and determined to stay on top. We specialize in creating and enhancing your visibility and credibility in the marketplace, using your unique capabilities and expertise as the building blocks. For more information about Mt. Vernon PR & Communications, please visit our web site at www.mtvernonpr.com
Check out the MVPR resources page and link to some of the Web sites we have found helpful. While you are there, you can sign up for our white paper alert service. If there are topics you'd be interested in seeing in the newsletter or as white papers, please send your suggestions to info@mtvernonpr.com.
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