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Articles
Measuring the Value of PR
PR practitioners feel the pressure to prove the value of their efforts in order to survive. Gone are
the days when passing around clips would do it. Today it takes a PR program that is strategic, that
gets your key messages out to your target audiences, and that meets the goals set out in your PR plan.
And, even if you do a bang-up job, you still have to prove that your PR efforts translate to the
bottom line. [Reprinted with permission, copyright March 2006, the American Society of Association
Executives, Washington, DC]
Dealing with the Media in a Crisis… And Convincing the Boss You’re Right
There’s a crisis on your doorstep, the media are hounding you for information, and the boss won’t let
you give them anything. You know that keeping the media informed is in your organization’s best interests,
but you can’t convince the boss it’s the right thing to do.
Stockpiling Ammunition for Crisis Response
The more you plan for crisis mode, the less scrambling you’ll have to do the next time your organization
is struck by controversy, scandal, crime, or accident. Here’s the kind of information you should prepare
so you’ll have it at your fingertips when you need it most.
Creating a Media-Friendly Online Newsroom
Is your web site user friendly to journalists or do they have to search high and low for
media/PR information? If you don’t at least have your PR contact prominently listed, the
10 tips in this article may be just what you need to keep the media coming back. [Reprinted
with permission, copyright December 2004, the American Society of Association Executives,
Washington, D.C. ]
Email and the Media: Tips for Success
Email is a great tool for contacting media, but are you sure you’re getting through? If
you’re not sending the media news and pitches the way they want them, your emails might
be deleted without being read. Try these tips to help you reach the editors you need to
contact.
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