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White Papers
White papers are in Adobe Acrobat PDF format. To read them, you will need the
free Acrobat reader, which can be downloaded from the Adobe Web site at
www.adobe.com. To view the
paper, click on the title and Acrobat will automatically launch.
Blog update: Leveraging the "Web of Credibility" in your PR & Marketing Efforts
Once you've gotten past the basics of defining a goal and subject area for your blog, setting up the
blog management software to publish it, and begun writing, you face a new set of challenges. How do
you build regular readership for your blog? How do you get influencers in your market space to pay
attention to it? And how do you leverage the blog to create PR opportunities - coverage in news
stories, attention from industry leaders, and the like?
Blogging 101: Blog Basics for Communications and Marketing Professionals
Although a growing trend, blogging remains a mystery to many of us. Here's
some help to de-mystify this phenomenon.
The Crisis Communications Challenge: Are You Prepared?
No organization - big, small, for-profit, not-for-profit, public, or private -
is crisis-proof. There is a crisis in your future, and, when it hits, planning
is what will help prevent it from becoming a full-scale disaster.
White Paper Alerts
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note that we do not share, sell, or rent your e-mail address to any third party.
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